![]() The Bottom Line: 6.Frosted Flakes mascot Tony the Tiger and his popular saying “I’m great” has turned into “I’m greedy,” according to 1,400 workers on strike across Kellogg plants in Omaha, Nebraska Lancaster, Pennsylvania Memphis, Tennessee and Battle Creek, Michigan. The Breakdown: A battle of attrition between flavorless flakes and delightful raisins ends in a slight victory for the raisins-but only if milk and cinnamon are around to provide reinforcements. I’d Hulk smash through a box of that stuff any day. If they could get over their differences, the two could join forces and build a hybrid raisin bran cereal tasty enough to take on the Avengers. Kellogg’s has the better flakes, Post has the better raisins. Kellogg’s raisin bran civil war, I’d say it’s a draw. With squinted eyes and a little imagination, you can convince yourself you’re eating a doughy cinnamon raisin bagel.Īs for the Post v. To make the flaky parts more tolerable, I recommend sprinkling a bit of cinnamon on top of the bowl before adding milk. Kind of sounds like a metaphor for life, doesn’t it? And since the dense raisins like to sink to the bag’s bottom, you might have to wade through a couple sad bowls to get to the fun stuff. Your overall enjoyment of Post Raisin Bran will hinge on the flake to raisin ratio of each bowl. ![]() ![]() I imagine I wouldn’t want to make a PB&J out of it. The raisins are like worker bees secreting royal jelly, except this stuff tastes like fruity sugar glaze instead of whatever the heck royal jelly tastes like. While the bran paste remains largely earthy or flavorless, it’s studded with plump, swollen Sun-Maid Raisins that ooze a fine, delectable juice. See, this stuff is super absorbent, and it tends to turn mushy quite quickly. Well Post’s Raisin Bran fares quite well in a milk bath-provided you enjoy oatmeal. “But what about in milk?!” I imagine you yelling aloud, much to the distaste of your already irritated cat. But hey: I’ll take any chance to make eye contact with that cute Sun-Maid Raisin girl from across the breakfast table.ĭo you think if I wrote my phone number inside the box, she’d ever call me? ![]() Of course, this raisin indulgence means they skimped on flake quality, and the rest of the packaging looks boring enough to belong in a ’90s sitcom character’s apartment. They taste a lot like Sun-Maid Raisins-and that’s because they are Sun-Maid Raisins! Post doesn’t skimp on name brand quality here, boasting right on their packaging that this iconic purple box contains nothing less than the best raisins. These perfectly squishy Fabergé grapes balance the bland brand with a popping, sundried raisin flavor that’s way more ripe and sweet than tangy or puckering. Post Raisin Bran’s titular purple nuggets are oozing with juiciness and encrusted with a thick layer of sweetly sparkling sugar. You have no idea how hard it is to survive in a wordplay penitentiary when all you want to do is call it a “punitentiary.” I might even call them bran-tastic, but I’m already on thin ice with the pun police after that first one. Imagine off-brand wheat bread crust that chilled in the clearance aisle a little too long.īut despair not, my fellow raisin bran fanboys and fangirls, for there is good news: the raisins in Post Raisin Bran are fantastic. The flakes are uncomfortably chewy and mealy, with an undercurrent of toasted whole grain, but it isn’t golden, malted, or even all that sweet. Really, they don’t taste like much at all. Though saying they taste like ancient Egyptian monsters may be giving Post Raisin Bran’s flakes too much credit. One might even say the flakes taste like they’ve been chilling in the same vacuum-sealed bag for the past 74 years, like edible mummies made of crispy, paper-thin wheat. One might say they taste stale straight out of the box. Okay fine, I guess I’ll start with the bad news: Post Raisin Bran has lame flakes. What’s that you say? You’re on the other side of a computer monitor, hundreds of miles away and therefore can’t tell me which news you’d rather hear first, no matter how hard you yell and spook your cat? Would you like the good news or the bad news first? Not all the way back-I’ve already reviewed the first raisin bran ever created-but still back to 1942, when Post Raisin Bran debuted in the same year as Kellogg’s Raisin Bran, a simultaneous release that I can only imagine ended in West Side Story-esque rivalries between street gangs loyal to each respective bran brand.īut is Post the Raisin Bran with the most, or does Kellogg’s smiling sun melt away the competition? Time to unsheathe my spoon, ready my dental floss, and find out. Having travelled far, eaten a lot, and picked many raisins out of tricky tooth crevasses, it’s time for me to return again to raisin bran’s humble origins. I’ve been on a long quest to review every raisin bran cereal imaginable, a quest so exhaustive that I bran out of “raisin bran” puns months ago.
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